Journalism with Public Relations

3 years/180 ECTS, Higher Diploma

• To train students for the profession of a Journalist in both theoretical as well as in technical issues, emphasising in Radio – TV Journalism and in Journalism of the Contemporary Technologies.
• To train students in the basic aspects of Public Relations.
• Help students, as the future Journalists, develop language skills in both the Greek and the English Language.
• With the help of a lawyer, students study in depth and in detail the legislation governing the functioning of the Media as well as the Code of Ethics for Journalists.
• To promote to students the attitude of learning and that as journalists they must ensure that the principles of pluralism and multilateralism have to be promoted when informing the public

* P. P. W: Periods per week. Duration: 55 minutes

** The Practical Training is compulsory and it is executed by the students for 4 weeks in approved, by the college, organisations during the summer months between the 4^th and 5^th semester of their studies. The Practical Training for each student is supervised by an appropriate, on the basis of the subject, teacher.

Introduction to Journalism

The course introduces students to the basic principles of Journalism with regard to printed and digital mass media. It covers the historical evolution and development of the different forms of Journalism from the 17^th to the 21^st century and takes a look into the different types as they have been developed up to today.

News Report

The course explains the principles and practices which define the basic Journalism values and helps the students to develop the abilities and skills necessary for writing up interesting reports for publication.

Introduction into the Theory of Communication

Through this course, the students will get to know the basic principles of the process of communication and the views and ideas of different theorists of communication. The course introduces the development of the study of the classical theories of mass communication.

Principles of Public Relations

The course introduces, explains and analyses all the public relations operations in contemporary societies.

English

This course aims to demonstrate how English is used in real-life situations and meaningful contexts. It is designed to build the students’ ability to communicate their ideas fluently, accurately and confidently. The content is carefully selected to motivate students and stimulate learning. This Subject adopts a communicative approach to language learning, offering students extensive practice in developing their competence in the language.

Greek for Journalists

Through this course, the students further develop their knowledge and skills with regard to the correct and appropriate use of the Greek language, both orally and in written form.

The Cypriot Society: History and Culture

The course introduces the students to the culture, history and position of Cyprus in the Eastern Mediterranean region so that they are capable of better understanding today’s social, historical and cultural condition of the island.

New Mass Media

The students get to acquire the digital methods of communication and the repercussions of new technology, with the aim of becoming more critical on the use of information and being better professionals and capable analysts.

The Structure, Organisation and Operation of the Republic of Cyprus

The course explains and analyses the structure, organisation and operation of the Republic of Cyprus, focusing on the organisation of the executive authorities, so that the students are in a position to better exercise the profession of Journalism. Moreover, the course examines the ways that all the services and institutions of Cyprus are organised, their hierarchical or non-hierarchical representation and the relationships between them and the new institutions that have been created after Cyprus has become a member of the European Union.

Basic Principles of Economics

This course offers a detailed study of financial phenomena and an understanding of the general principles and laws for use by people, enterprises, social institutions and governments, so that the students can take the most appropriate economic related decisions on the basis of their unique situations.

Speech Training

This course aims to help the students to articulate their speech in Greek in a correct and understandable way, with greater specificity and confidence. It focuses on the improvement of accent and expression, the style and rhythm of speech. It develops techniques for the control of the level of voice and the rhythm of speech so that the students can adapt themselves to all instances and situations.

Social Psychology

Through this course, the students develop basic understanding of the content of social psychology, as a science which engages with the influence that the presence of other people has on the thought and behaviour of a certain person.

Design and Organisation of Events

The course offers the knowledge and the necessary training to the students so that they can design and organise events through appropriate communication and public relations skills.

Introduction to Political Science

This course teaches the students about the basic principles of political science and basic elements for the operations of society, power, parties and governments.

Legislation and Deontology in Journalism

This course develops knowledge and an understanding of the laws and regulations of the Cyprus Radiotelevision Authority, the television and radio stations, electronic internet Journalism, public communication and the freedom of expression in a democratic society, on the basis of, above all, the principle of deontology.

Interview Techniques I

This course trains the students in research, design, preparation and the writing up of clear, specific and to the point questions so that they are in a position to undertake an interesting interview in relation to the people and facts under consideration.

Research in Journalism

This course trains the students in the collection, assessment, hierarchizing, and analysis of data which is necessary for the formulation of serious, responsible and reliable research in Journalism.

Sound Techniques

This course trains the students in the production, recording, and the management of professional sound within and outside a studio, with an emphasis in the use of appropriate technologies and tools.

Police and Court Reports

The course develops and increases the ability of the students in researching, covering and organising a news report for police and court matters, events and situations.

The Structure, Organisation and Operation of the European Union

Through this course, the students get to know the institutions and instruments of the European Union and analyse and interpret facts, relationships and developments within it.

Global Issues

This course introduces the students to global media and the flow of information and explains the multi-faceted global structure of economical, political, religious, cultural and ecological systems.

Radio Speech

The course offers the necessary knowledge to the students, both on a theoretical but also on a practical basis, so that they are in a position to compose articles appropriate for communication through the radio.

Radio Production

Through this course, the students are taught about radio production, phonetic presentation (spectrum, breadth, warmth, rhythm, and accent) and learn about doing short podcasts and producing a short radio program.

Interview Techniques II

This course trains the students to formulate appropriate questions, read body language and understand relative limitations and non-verbal communication.

Internet Journalism and Websites

This course trains the students so that they can develop qualitative and credible documents and news which can be posted on the World Wide Web, taking into consideration the special characteristics of the internet. Moreover, the students get to know the internet, the use and meaning of and access to different websites, as well as design techniques and attributes of website management.

Strategies for Public Relations

This course analyses the strategic aspects of the operation of public relation management and explains the theory, logic and practice behind it.

Photography and Journalism

This course trains the students in the technical and other aspects of the art of photography as a means and tool for a good photograph and its value and importance in printed mass media.

Practical Training

The practical training takes place during the summer months between the 4^th and 5^th semester of the program. It basically focuses on the practical application of the knowledge and skills that are acquired during the program, aiming to widen relative skills and job opportunities.

Image Techniques

Through this course, the students become capable in using a video-camera and sound equipment, understanding the basic process for appropriate video-montage and the relative software and consequently developing the capability to undertake video interviews, while engaging with appropriate recording and montage techniques at the same time.

Journalism Speech

This course trains the students to the functions and techniques of text syntax. It covers the language, spelling, grammar, tone and style of text and focuses on the techniques and language aspects of journalism material.

Public Relations Campaigns

The course offers to the students the necessary basic training for the design, organisation and management of public relations campaigns.

Crisis Management and Public Relations

Through this course, the students develop a deeper understanding of the spectrum of crises that organisations may face, the management of the public relations operation from the first stages of the crisis until the final and most practical stages and the communication tactics which can be deployed in such situations.

Research Methods in Social Sciences

This course introduces the students to the basic concepts of research in social sciences, so that they are in a position to realise and appreciate its ethical dimension and its relative strengths and limitations. Moreover, it examines the fundamental principles that govern the structure of research in social sciences and the use of statistics in validating information, the methods for data collection and analysis of information and the sense-making of initial hypotheses.

Final Project I

This course helps the students to choose the subject upon which they will develop their final project in the final semester of their studies, through the course ‘Final Project II’. This implies that the students are informed and prepared about appropriate methods to collect material and assess and classify it so that they can write their final project during the 6^th semester of their studies.

Television Speech

Through this course, the students get to know all the stages involved in the creation of a television report, in writing appropriate texts for television, in using the appropriate tone while reading reports and in choosing the best captions and statement parts.

Television Production

In this course, the students acquire the necessary skills for the use of video cameras and sound equipment, they get to know the basic processes for montage and the relative software, and they become acquainted with video interviews, filming and montage.

Montage

This course offers to the students the necessary knowledge and skills so that with the use of the appropriate software they can process shots in order to create short reports, television interviews and special subjects for the television and the internet.

Environmental and Energy Issues

Through this course, the students get to appreciate environmental issues and problems, understand basic principles and definitions for environmental and climate research and appreciate local and global environmental realities.

Public Relations and Mass Media

This course offers to the students the opportunity to appreciate the relationship between mass media and public relations and develop skills that can help them better manage the mass media functions.

Final Project II

This course offers to the students the opportunity to continue and complete the final project which they have initially undertaken during the 5^th semester through the course ‘Final Project I’.

Journalism for Economic and Financial Issues

This course helps the students to understand economic and financial concepts which are necessary for the creation of sound and valid news, reports and analyses for economic and financial related subjects and problems that have to do with the national and global economy.

Entrepreneurship

Through this course, the students acquire knowledge about the basic operations of organisation, management and the creation and development of a business.

Sports Journalism

This course leads to the development of the students in different aspects and techniques of Sports Journalism, mainly focusing on its deontological and legal attributes.

Fashion Journalism

Through this course, the students are trained in different aspects and techniques of Fashion Journalism so that they can observe, analyse and prepare reports for fashion related issues.

The New Digital Technological Environment and Advertisement

The course introduces the students to advertising methods through the use of new technologies.

Useful Concepts for Journalists

The students get to know about concepts and international terminologies used by mass media which are considered extremely useful for journalists, especially for the creation of journalistic text and analyses.

Public Relations and Propaganda

This course leads the students through the fundamental differences between public relations and propaganda and helps them to acquire the necessary knowledge so that they can recognize when an activity falls into the area of public relations and when it falls in the area of propaganda.

Business Communication

Through this course, the students get to know the main characteristics of business communication, fundamental organisational structures and communication techniques.