Medical Representatives

3 years/180 ECTS, Higher Diploma

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Accredited Programme by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education (CY.Q.A.A.)
Government Grant up to € 3,420 for each year of study (with income criteria)

The Medical Representative should be constantly informed and trained on the new medicines available from his company as well as from competitors. He / she should be able to analyse disadvantages / advantages by highlighting and promoting the drugs of the company that employs him / her. It should still be aware of the marketing and sales strategy of competitors and should be able to develop relationships of trust with Doctors and Pharmacists. KES College's three-year "Medical Representatives" Programme prepares students for direct employment and gives them all the necessary skills they need to distinguish themselves in their field.

Job Opportunities

Pharmaceutical companies in advanced positions
Pharmaceutical industries in advanced positions
Pharmacies (Assistant Pharmacists)
Medical and laboratory consumables Companies in advanced positions
Medical Equipment Companies in advanced positions
Cosmetic Companies in advanced positions
Private sector companies in the health industry in advanced positions

Programme’s Purpose, Objectives and Learning Outcomes

Cover the existing gap in the job market for well-educated Medical Representatives who can respond to the prescriptions and demands of European and international standards.
Provide sufficient scientific knowledge (medical and pharmaceutical) to those who choose to become Medical Representatives, so as to give accurate and complete information about the pharmaceutical products they promote.
Provide basic marketing and promotional skills and knowledge on pharmaceutical selling.
Contribute to the creation of successful Medical Representatives who exercise their profession with integrity and according to professional ethics and international standards.
Organise seminars for professional Medical Representatives so as to improve their performance.
Bring students and alumni of the program in contact with Medical Representatives in Europe and overseas to exchange experiences and technical information that will help them become better professionals.
Upgrade the professional status of Medical Representatives so as to meet the standards of modern and highly demanding pharmaceutical companies.
Provide necessary skills and knowledge on Management and Administration.
Provide students the chance to have practical training.

Programme Structure


Semester 1
COURSES	P.P.W*	ECTS
Human Anatomy	3	6
General and Inorganic Chemistry	3	6
Cell-Biology and Development	2	4
Public Relations I	2	4
Computers I	2	2
General English I	2	4
Greek Language	2	4
TOTAL	16	30


Semester 2
COURSES	P.P.W*	ECTS
Physiology I	3	6
Organic Chemistry	2	4
Introduction to Microbiology	2	4
Principles of Marketing	2	4
Computers II	2	2
General English II	2	4
Medical Greek Terminology	2	4
Elements of Biotechnology	1	2
TOTAL	16	30


Semester 3
COURSES	P.P.W*	ECTS
Physiology II	3	6
Chemistry of Pharmaceutical and Natural Products	2	4
Pharmacology Ι	3	6
Consumer Behaviour	2	4
Public Relations II	1	2
Principles of Pharmaceutical Technology	2	4
English Medical Terminology	1	2
Medical Devices	1	2
TOTAL	15	30


Semester 4
COURSES	P.P.W*	ECTS
Principles of Biopharmaceutics and Pharmacokinetics	2	4
Pharmacology ΙΙ	3	6
Pharmaceutical Marketing (Promotion and Distribution of Pharmaceuticals)	2	4
Professional Communication	2	4
Nosology	2	4
Pharmacy Law and Ethics	1	2
Medical - Scientific Publications	2	4
Domestic Pharmaceutical Formulations	1	2
TOTAL	15	30


Semester 5
COURSES	P.P.W*	ECTS
Elements of Biochemistry	3	6
Integrated Marketing Communications	2	4
Pharmacy Law and deontology – GDPR	2	3
Basic Principles of Administration	2	4
Research Methods in Medicine and Health Sciences	2	6
Interpersonal Communication	2	4
Introduction to Public Health	2	3
TOTAL	15	30


Semester 6
COURSES	P.P.W*	ECTS
Specialised Pharmacology: Formulation	2	4
Introduction to Nutrition	2	4
Effective Organization and Sales Administration	2	4
e – Marketing	2	4
Final Project	1	6
Practical Training	8**	8
TOTAL	17	30

*P.P.W.: Period per week. Duration: 55 minutes.

Programme Syllabi

General and Inorganic Chemistry

The main purpose of the course is to provide students with basic knowledge of General and Inorganic Chemistry which are essential for the understanding and consolidation of the knowledge required by a Medical Representative.

Cell-Biology and Development

The aim of the course is to cover basic aspects of Cell Biology so that the students can adequately understand the structure and function of the cell. Emphasis is placed on the organic structure of the cell as well as on cell biomolecules (proteins, polysaccharides, lipids and nucleic acids).

Public Relations I

The scope of the course is to introduce students to public relations and orientate its unique definition especially with regard to other related concepts. At this introductory level, the students will have to learn the basic principles of human relationships and separate public relations from advertisement and marketing. Students will also get to understand the important role of public relationships within the context of their own working environment.

Computers I

The purpose of the course is to introduce the students to the basic concepts of computer science and in particular (as a practical lesson) to give students the opportunity to familiarize themselves with the use of computers.

General English I

The objective of the course is to introduce and familiarize students with the English language, and further development their writing and oral skills.

Greek Language

The aims of the course is to further develop student’s skills in the correct use of the language, both orally and in writing, with emphasis on developing fluency and avoiding common mistakes within the daily professional use of the language.

Physiology I

The course aims to offer in-depth understanding of the physiological processes of the human body and familiarize students with the physiological functions of the cells, organs and the main human systems. Students will gain an understanding of the main elements of physiology of the circulatory, digestive, lymphatic and respiratory systems of the human body.

Organic Chemistry

The main objective of the course is for students to acquire basic knowledge of Organic Chemistry with the final result of having the knowledge necessary for the profession of Medical Representative.

Introduction to Microbiology

The aim of the course is to introduce students to the basic principles of Microbiology with specific focus on aspects of Microbiology that affect humans.

Principles of Marketing

The course aims at providing the providing students with understanding of the theoretical and practical implementation of the various modern, customer-centered, marketing principles in businesses.

Computers II

The purpose of the course is to introduce students to the basic concepts and their implementation of using a presentation application, e-mailing system, as well as the use and navigation of the Internet to find information through relevant web pages.

General English II

The objective of the course is the investigation of the knowledge of the English language (beyond the Pre-Intermediate Level) by the students and the further development of the skills of the language use in both oral and written form.

Medical Greek Terminology

The aim of the course is to familiarise students with the relative terminology and develop both their verbal and written skills, to be able to understand and explain medical terminologies and circumstances likely to be encountered in the medical environment.

Elements of Biotechnology

The aim of the course is to provide students with a general understanding of the modern achievements of Biotechnology and its relevant concepts as well as their practical application.

Physiology II

The aim of this course is to familiarize the students with the main elements of physiology of the nervous, endocrine, urinary and genital (reproductive) systems in the human body. The concepts of metabolism and the physiology of human sensory organs are also addressed.

Chemistry of Pharmaceutical and Natural Products

The aim of the course to educate students of the basic chemical characteristics of substances used in pharmacy.

Pharmacology Ι

The course’s aim is to introduce the science of Pharmacology to the students, preparing them for future clinical practice. The students will get to know the various categories and mechanisms of action of medicines that are used for the management of inflammation, pain, basic diseases of the nervous, cardiovascular, digestive and respiratory system.

Consumer behavior

The purpose of the course is for the students to understand the principles, definitions and theories of different behavioural sciences.

Public Relations II

The aim of the course is to further understand and analyze the concepts related to public relations and enhance students’ familiarity with the organization of public relations in the modern internal and external professional environment.

Principles of Pharmaceutical Technology

This course is aiming to introduce students to the wide variety of different dosage forms of medicines and pharmaceutical products used in the pharmaceutical practice, along with information on their physicochemical and pharmaceutical texture.

English Medical Terminology

The purpose of the course is for students to be acquainted with the Greek medical terminology in the healthcare sector and to develop their oral and writing skills so they can comprehend and provide clarification where needed.

Medical Devices

The aim of the course is to provide necessary understanding for the available categories of the medical devices and cover the basic information on their correct use and operation.

Principles of Biopharmaceutics and Pharmacokinetics

This course is aiming to provide students with the basic medical and scientific knowledge for the various principles of Biopharmaceutics and Pharmacokinetics, as well as, the basic guidelines involved in the bioequivalence studies of generic drugs.

Pharmacology ΙΙ

The course aims to introduce students to the science of Pharmacology, preparing them for future clinical practice. Students will get to know the various categories and actions of medicines used for the management of inflammation, pain, basic diseases of the nervous, cardiovascular, digestive and respiratory system.

Pharmaceutical Marketing (Distribution and Promotion of Pharmaceuticals)

The aim of the course is to prepare students to apply the principles of marketing within the Pharmaceutical field.

Professional Communication

The aim of the course is to provide the students with the theoretical and the practical knowledge required for a medical representative to be able to visit a doctor or a health professional face to face, placing emphasis on the professional and communication skills required before, during and after the visit.

Nosology

The aim of the course is to teach students about the main diseases that occur in humans, the clinical symptoms for a number of them along with the associated precautions to prevent them and remedies for recovering from them.

Pharmacy Law and Ethics

The aim of the course is provide students with the essential knowledge of important legal regulations concerning the medical and pharmaceutical practice. The students will be prepared to work as medical representatives following the up-to-date existing regulations. Furthermore, students will get in touch with several aspects of Bioethics, ethical dilemmas and considerations of issues that are emerging from biomedical advances.

Medical - Scientific Publications

The aim of the course is to train students in reading, understanding and explaining information from scientific and medical journals and other publications.

Domestic Pharmaceutical Formulations

This course aims to inform and educate students of the local and national pharmaceutical products regarding the medical and scientific aspects (marketing name of products, active compounds, classification and categories of drugs, medical uses of drugs).

Elements of Biochemistry

The aim of this course is to introduce the students to the main principles of biochemistry and identify the structure and function of proteins, enzymes, amino acids and nucleic acids as well as understand the different biological oxidation processes and the chemical pathways of metabolism.

Integrated Marketing Communication

The aim of this course is to offer to the students, practical knowledge which will help them understand how a business develops and applies integrated marketing communication programs. The course will also help the students to understand how they can successfully manage a project, how to develop a fruitful relationship with the customer and how to sell their own ideas as employees of a business.

Pharmacy Law – Deontology – GDPR

The aim of this course is to introduce students to themes that relate to the structure, organization and function of the legal and judiciary power of the Republic of Cyprus. The course examines the historic path of the European Union and introduces its institutions and policies as well as its organization and functioning. It also has a particular focus on international organizations that are involved with health related issues. Moreover, this course discusses the most important Ethics issues as well as the European regulations with regard to the management of personal data (GDPR).

Basic Principles of Management

The purpose of this course is to introduce the students to the different management concepts, including the basic principles of decision making, planning and control.

Research Methodology in Health Sciences

The purpose of this course is to give students the opportunity to acquire the knowledge and skills necessary for the formulation of a proper research question, to conduct a research project and to present, justify and defend the results and assess their impact.

Interpersonal Communication

The aim of this course is to help the students to develop an understanding of the communication techniques as well as a perception of themselves and other people. Moreover, this course aims to introduce students to individual styles of communication and the relative advantages and disadvantages of each, on their personal and professional environment.

Introduction to Public Health

The aim of this course is to focus on the key problems that Public Health faces as well as on the role that international organizations in the area of Public Health provide through their directives. Also on the role/ responsibilities of Public Health employees. Furthermore, this course is engaged in educating on the strategies and practices of Public Health for the implementation of actions within the existing legal framework.

Specialized Pharmacology: Formulation

The aim of this course is for the student to acquire knowledge of the names of the most often prescribed medication.

Introduction to Nutrition

The aim of this course is for students to understand the demands of the human organism in nutritional elements and the ways that these are satisfied through the digestion, absorption and metabolism of food.

Effective Organization and Management of Sales

The aim of this course is to get the students acquainted with the major principles in the organization and management of sales.

E - Marketing

The main objectives of this course, are for the students to:

Develop an understanding of the past, present and future opportunities entailed in digital marketing and the characteristics of digital consumers
Understand strategic planning and the means with which organizations aim to achieve their targets through tactics and strategies that relate to digital marketing and the digital way of doing business
Formulate a digital marketing plan
Explain why and how the digital traders create research / questionnaires using traditional marketing tools and the ways that knowledge of these can be translated into practice
Analyze and develop consumer and business products
Understand the ways with which the traditional marketing mix is similar and different to digital marketing determinants of success.

Diploma Thesis

The aim of this course is to help students use appropriate knowledge and skills that relate to the process of conducting a scientific project. The thesis should relate directly to topics that are discussed within the respective program of study.

Practical Training

The practical training takes place during the 6^th semester and requires the engagement of the students with a Pharmaceutical company and other related companies. During this practical training, the students are trained in developing a scientific approach toward the promotion of pharmaceutical products and is supervised thoroughly by a member of the academic staff from KES college. The practical training takes place in close collaboration with and guidance by an academic member of staff who teaches on the program of study and has been appointed as supervisor of a student.

Academic Staff

Coordinator of the Programme: Dr. Androulla Miliotou

Office: 5 Kallipolis Avenue, 1055 Nicosia

Tel.: 00357 22875737, Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Employment Status: Part Time

Position: Lecturer

Specialization: Medical Law

Programmes of Study: Medical Representatives, Pharmacy Assistant (Technician)

Short CV: Mr Agis Charalambous is a Lecturer at KES College since 2021. He holds a Master’s degree (LLM) in Medical Law & Ethics and a Bachelor’s degree (LLB) in Law, from Birmingham City University. Mr Charalambous works at the litigation department of the law offices of Michael Kyprianou & Co LLC as a Lawyer and his practice encompasses civil and criminal disputes. He is also heading the Intellectual property department of the firm. Mr Charalambous has attended several training seminars related to medical negligence and intellectual property in Cyprus and abroad (Austria, France, Greece). In addition, Mr Charalambous is an accredited mediator. He teaches subjects related to his expertise.
Employment Status: Part Time

Position: Senior Lecturer

Specialization: PSYCHOLOGY

Programmes of Study: MEDICAL REPRESENTATIVES

Short cv: Dr Nicos Georgiou is a Senior Lecturer at KES College since 2009. He has a Doctorate Degree in Psychology, a Master’s Degree in Educational Psychology, a Bachelor’s Degree in Psychology and a Diploma in Psychiatric Nursing. Mr Georgiou has ample research activity having assumed the role of assistant researcher in a number of programs from 2005 to date. He has ample teaching experience in the field of psychology and has worked for the Public Service and the State Prison as a Psychologist. During his career he has given a number of presentations on several topics related to his profession and has also published several articles.

Publications: Georgiou, N.A., Stavrinides, P. & Georgiou, S. (2016). Parenting and children’s adjustment problems: The mediating role of self-esteem and peer relations. Journal of Behavioral and Emotional Difficulties, 21(4) Pages 433-446.
Employment Status: Full Time

Position: Lecturer

Specialization: MARKETING

Programmes of Study: MEDICAL REPRESENTATIVES, HOTEL MANAGEMENT, BEAUTY THERAPY AND BEAUTY THERAPY UNITS MANAGEMENT, CULINARY BUSINESS MANAGEMENT

Short cv: Ms Stella Kyriakidou is a Lecturer at KES College since 2016. She holds a Master’s Degree (MA) of Commerce in Marketing for industrializing countries from Strathclyde University and a Bachelors' Degree (BA) in Business Studies. She has ample experience in teaching, having worked for tertiary education for 23 years in various posts. During her career she has attended a number of trainings related to her professional development further enhancing her knowledge. At the same time, she was involved in vocational training in inter-community programs for non-governmental organizations. During 2011-2016 she worked as a coacher for business professional seminars for the Academy of Public Administration and the Mediterranean Institute for Research for Gender Equality issues. She then worked in the Ministry of Justice and Public Order for the organization and successful completion of the Cypriot Presidency of the European Commission as a European Affairs Officer.
Employment Status: Full Time

Position: Programme Coordinator, Senior Lecturer

Specialization: BUSINESS ADMINISTRATION, LOGISTICS

Programmes of Study: CULINARY BUSINESS MANAGEMENT, LOGISTICS, MEDICAL REPRESENTATIVES, CULINARY ARTS

Short cv: Ms Marina Konstantinou is a Coordinator of the Logistics, Business Management, Office Management and Secretarial Studies Programs of Studies and a Senior Lecturer at KES College since 2019. She holds an MSc in Logistics and Supply Chain Management from Cranfield University and a BSc in Business Administration from the University of Macedonia. She has successfully worked in the retail sector as a Purchasing Executive where she specialized in food and management of the supply chain. She also worked for seven years as a Purchasing Manager in the industry sector. She teaches subjects of her specialty.
Employment Status: Full Time

Position: Program Coordinator, Senior Lecturer

Specialization: Molecular Pharmacology, Biochemistry, Pharmaceutical Biotechnology

Programmes of Study: Medical Represenatives Management, Medical Representatives, Beauty Therapy, Pharmacy Assistant (Technician)

Short CV: Dr. Miliotou N. Androulla is a Program Coordinator for Medical Representatives Management (4 years, Bachelor), Medical Representatives (3 years, Higher Diploma and 2 years Diploma) and Pharmacy Assistant (Technician) (2 years, Diploma) and a Senior Lecturer at KES College. Ms. Miliotou is awarded as a Doctor of Molecular Pharmacology (PhD), of the School of Pharmacy, of the Aristotle University of Thessaloniki. She holds a Master's degree in Pharmaceutical Biotechnology and Molecular Diagnosis and has a Bachelor Degree in Biochemistry and Biotechnology, University of Thessaly. Dr. Miliotou received scholarships for her doctoral studies and is active in research in the field of Pharmacology and Biotechnology, with scientific papers, with over 237 citations (h-index 3). Her research interests consist of the production and intracellular delivery of therapeutic mRNAs. In 2019, the results of her research activity have been submitted as a patent-pending in national level and the international patent-pending has been published in 2021. Dr. Miliotou has also written a chapter in a scientific book and has participated in scientific conferences in Greece and abroad, with oral presentations and scientific posters and in research programmes. She has worked from 2017-2019 in the private sector, in Institutes of Vocational Training (IEK) and has taught a variety of courses in most Vocational Programmes in the field of Health Studies. In addition, she has contributed to the co-assistance of teaching the Laboratories of Pharmacology I & II, for undergraduate students, from 2015 until today, while she has trained a large number of undergraduate and postgraduate students in the Laboratory of Pharmacology, Department of Pharmacy, University of Thessaloniki. Dr. Miliotou teaches subjects of her specialty.
Employment Status: Part Time

Position: Lecturer

Specialization: PHARMACEUTICAL

Programmes of Study: PHARMACY ASSISTANT (TECHNICIAN), MEDICAL REPRESENTATIVES

Short cv: Ms Elli Phillipou is a Lecturer at KES College since 2017. She has a Bachelor’s and a Master’s Degree in Pharmacy from the University of Veterinary and Pharmaceutical Sciences of Brno in the Czech Republic. Since 2017 she has been teaching at Intercollege and at the Department of Pharmaceutical Sciences of the University of Nicosia. Moreover in 2014-2016 she worked as a wholesale manager for Cycon Chemicals Ltd in Nicosia. She has participated in nine conferences and seminars.
Employment Status: Part Time

Position: Senior Lecturer

Specialization: Pharmaceutical Technology

Programmes of Study: Medical Representatives, Beauty Therapy, Pharmacy Assistant (Technician)

Short CV: Dr. Panoraia Siafaka is a Senior Lecturer at KES College from the current academic year (2021). She was awarded the title of Doctor of Chemistry, from the School of Chemistry at Aristotle University of Thessaloniki. The title of her PhD thesis is: “Preparation of New Polymeric carriers, via Electrospinning and Phase Separation Methods, in order to be used as Drug Delivery Systems”. She holds a BSc in Chemistry and an MSc in Polymer Chemistry-Technology from the same University. The last 5 years she has ongoing collaborations with foreign universities in the field of Pharmaceutical Technology. She has participated in 4 research projects and has been awarded a Research Excellence Scholarship (2014) for PhD candidates. She has 38 publications in international peer-reviewed journals and an h-index of 18 with over than 1114 citations. She has delivered numerous oral and poster presentations in national and International Conferences and has participated in teaching activities for graduate and undergraduate students. She is a reviewer in 30 international scientific journals and has attended more than 30 national and international conferences as well as in training and development seminars related to her studies and educational field. She teaches subjects of her specialty.
Employment Status: Full Time

Position: Lecturer

Specialization: MARKETING

Programmes of Study: HOTEL MANAGEMENT, TRAVEL AND TOURISM MANAGEMENT, CULINARY BUSINESS MANAGEMENT, BEAUTY THERAPY AND BEAUTY THERAPY UNITS MANAGEMENT, MEDICAL REPRESENTATIVES, LOGISTICS

Short cv: Mr Costas Yerokostas is a Lecturer at KES College from 2005 - May 2016 and October 2017 - present. He holds an MBA and a BSc in Marketing Management from the University of Florida Metropolitan. Between 2016 and 2017 he was employed as a Deputy Academic Director at a higher education institution. He also worked as the Head of the Marketing & Subscriptions Service Department at CreditInfo Cyprus from 2004 to 2008 and at Leptos Group of Companies as a Marketing Executive from 2000 to 2002.