Medical Representatives

3 years/180 ECTS, Higher Diploma

• Cover the existing gap in the job market for well-educated Medical Representatives who can respond to the prescriptions and demands of European and international standards.
• Provide sufficient scientific knowledge (medical and pharmaceutical) to those who choose to become Medical Representatives, so as to give accurate and complete information about the pharmaceutical products they promote. 
• Provide basic marketing and promotional skills and knowledge on pharmaceutical selling.
• Contribute to the creation of successful Medical Representatives who exercise their profession with integrity and according to professional ethics and international standards.
• Organise seminars for professional Medical Representatives so as to improve their performance.
• Bring students and alumni of the program in contact with Medical Representatives in Europe and overseas to exchange experiences and technical information that will help them become better professionals.
• Upgrade the professional status of Medical Representatives so as to meet the standards of modern and highly demanding pharmaceutical companies.
• Provide necessary skills and knowledge on Management and Administration.
• Provide students the chance to have practical training.

*P.P.W.: Period per week. Duration: 55 minutes.

General and Inorganic Chemistry

The main purpose of the course is to provide students with basic knowledge of General and Inorganic Chemistry which are essential for the understanding and consolidation of the knowledge required by a Medical Representative.

Cell-Biology and Development

The aim of the course is to cover basic aspects of Cell Biology so that the students can adequately understand the structure and function of the cell. Emphasis is placed on the organic structure of the cell as well as on cell biomolecules (proteins, polysaccharides, lipids and nucleic acids).

Public Relations I

The scope of the course is to introduce students to public relations and orientate its unique definition especially with regard to other related concepts. At this introductory level, the students will have to learn the basic principles of human relationships and separate public relations from advertisement and marketing. Students will also get to understand the important role of public relationships within the context of their own working environment.

Computers I

The purpose of the course is to introduce the students to the basic concepts of computer science and in particular (as a practical lesson) to give students the opportunity to familiarize themselves with the use of computers.

General English I

The objective of the course is to introduce and familiarize students with the English language, and further development their writing and oral skills.

Greek Language

The aims of the course is to further develop student’s skills in the correct use of the language, both orally and in writing, with emphasis on developing fluency and avoiding common mistakes within the daily professional use of the language.

Physiology I

The course aims to offer in-depth understanding of the physiological processes of the human body and familiarize students with the physiological functions of the cells, organs and the main human systems. Students will gain an understanding of the main elements of physiology of the circulatory, digestive, lymphatic and respiratory systems of the human body.

Organic Chemistry

The main objective of the course is for students to acquire basic knowledge of Organic Chemistry with the final result of having the knowledge necessary for the profession of Medical Representative.

Introduction to Microbiology

The aim of the course is to introduce students to the basic principles of Microbiology with specific focus on aspects of Microbiology that affect humans.

Principles of Marketing

The course aims at providing the providing students with understanding of the theoretical and practical implementation of the various modern, customer-centered, marketing principles in businesses.

Computers II

The purpose of the course is to introduce students to the basic concepts and their implementation of using a presentation application, e-mailing system, as well as the use and navigation of the Internet to find information through relevant web pages.

General English II

The objective of the course is the investigation of the knowledge of the English language (beyond the Pre-Intermediate Level) by the students and the further development of the skills of the language use in both oral and written form.

Medical Greek Terminology

The aim of the course is to familiarise students with the relative terminology and develop both their verbal and written skills, to be able to understand and explain medical terminologies and circumstances likely to be encountered in the medical environment.

Elements of Biotechnology

The aim of the course is to provide students with a general understanding of the modern achievements of Biotechnology and its relevant concepts as well as their practical application.

Physiology II

The aim of this course is to familiarize the students with the main elements of physiology of the nervous, endocrine, urinary and genital (reproductive) systems in the human body. The concepts of metabolism and the physiology of human sensory organs are also addressed.

Chemistry of Pharmaceutical and Natural Products

The aim of the course to educate students of the basic chemical characteristics of substances used in pharmacy.

Pharmacology Ι

The course’s aim is to introduce the science of Pharmacology to the students, preparing them for future clinical practice. The students will get to know the various categories and mechanisms of action of medicines that are used for the management of inflammation, pain, basic diseases of the nervous, cardiovascular, digestive and respiratory system. 

Consumer behavior

The purpose of the course is for the students to understand the principles, definitions and theories of different behavioural sciences.

Public Relations II

The aim of the course is to further understand and analyze the concepts related to public relations and enhance students’ familiarity with the organization of public relations in the modern internal and external professional environment.

Principles of Pharmaceutical Technology

This course is aiming to introduce students to the wide variety of different dosage forms of medicines and pharmaceutical products used in the pharmaceutical practice, along with information on their physicochemical and pharmaceutical texture.

English Medical Terminology

The purpose of the course is for students to be acquainted with the Greek medical terminology in the healthcare sector and to develop their oral and writing skills so they can comprehend and provide clarification where needed.

Medical Devices

The aim of the course is to provide necessary understanding for the available categories of the medical devices and cover the basic information on their correct use and operation.

Principles of Biopharmaceutics and Pharmacokinetics

This course is aiming to provide students with the basic medical and scientific knowledge for the various principles of Biopharmaceutics and Pharmacokinetics, as well as, the basic guidelines involved in the bioequivalence studies of generic drugs.

Pharmacology ΙΙ

The course aims to introduce students to the science of Pharmacology, preparing them for future clinical practice. Students will get to know the various categories and actions of medicines used for the management of inflammation, pain, basic diseases of the nervous, cardiovascular, digestive and respiratory system. 

Pharmaceutical Marketing (Distribution and Promotion of Pharmaceuticals)

The aim of the course is to prepare students to apply the principles of marketing within the Pharmaceutical field.

Professional Communication

The aim of the course is to provide the students with the theoretical and the practical knowledge required for a medical representative to be able to visit a doctor or a health professional face to face, placing emphasis on the professional and communication skills required before, during and after the visit.

Nosology

The aim of the course is to teach students about the main diseases that occur in humans, the clinical symptoms for a number of them along with the associated precautions to prevent them and remedies for recovering from them.

Pharmacy Law and Ethics

The aim of the course is provide students with the essential knowledge of important legal regulations concerning the medical and pharmaceutical practice. The students will be prepared to work as medical representatives following the up-to-date existing regulations. Furthermore, students will get in touch with several aspects of Bioethics, ethical dilemmas and considerations of issues that are emerging from biomedical advances. 

Medical - Scientific Publications

The aim of the course is to train students in reading, understanding and explaining information from scientific and medical journals and other publications.

Domestic Pharmaceutical Formulations

This course aims to inform and educate students of the local and national pharmaceutical products regarding the medical and scientific aspects (marketing name of products, active compounds, classification and categories of drugs, medical uses of drugs).

Elements of Biochemistry

The aim of this course is to introduce the students to the main principles of biochemistry and identify the structure and function of proteins, enzymes, amino acids and nucleic acids as well as understand the different biological oxidation processes and the chemical pathways of metabolism.

Integrated Marketing Communication

The aim of this course is to offer to the students, practical knowledge which will help them understand how a business develops and applies integrated marketing communication programs. The course will also help the students to understand how they can successfully manage a project, how to develop a fruitful relationship with the customer and how to sell their own ideas as employees of a business.

Pharmacy Law – Deontology – GDPR

The aim of this course is to introduce students to themes that relate to the structure, organization and function of the legal and judiciary power of the Republic of Cyprus. The course examines the historic path of the European Union and introduces its institutions and policies as well as its organization and functioning. It also has a particular focus on international organizations that are involved with health related issues. Moreover, this course discusses the most important Ethics issues as well as the European regulations with regard to the management of personal data (GDPR).

Basic Principles of Management

The purpose of this course is to introduce the students to the different management concepts, including the basic principles of decision making, planning and control.

Research Methodology in Health Sciences

The purpose of this course is to give students the opportunity to acquire the knowledge and skills necessary for the formulation of a proper research question, to conduct a research project and to present, justify and defend the results and assess their impact.

Interpersonal Communication

The aim of this course is to help the students to develop an understanding of the communication techniques as well as a perception of themselves and other people. Moreover, this course aims to introduce students to individual styles of communication and the relative advantages and disadvantages of each, on their personal and professional environment.

Introduction to Public Health

The aim of this course is to focus on the key problems that Public Health faces as well as on the role that international organizations in the area of Public Health provide through their directives. Also on the role/ responsibilities of Public Health employees. Furthermore, this course is engaged in educating on the strategies and practices of Public Health for the implementation of actions within the existing legal framework.

Specialized Pharmacology: Formulation

The aim of this course is for the student to acquire knowledge of the names of the most often prescribed medication.

Introduction to Nutrition

The aim of this course is for students to understand the demands of the human organism in nutritional elements and the ways that these are satisfied through the digestion, absorption and metabolism of food.

Effective Organization and Management of Sales

The aim of this course is to get the students acquainted with the major principles in the organization and management of sales.

E - Marketing

The main objectives of this course, are for the students to:

• Develop an understanding of the past, present and future opportunities entailed in digital marketing and the characteristics of digital consumers
• Understand strategic planning and the means with which organizations aim to achieve their targets through tactics and strategies that relate to digital marketing and the digital way of doing business
• Formulate a digital marketing plan
• Explain why and how the digital traders create research / questionnaires using traditional marketing tools and the ways that knowledge of these can be translated into practice
• Analyze and develop consumer and business products
• Understand the ways with which the traditional marketing mix is similar and different to digital marketing determinants of success.

Diploma Thesis

The aim of this course is to help students use appropriate knowledge and skills that relate to the process of conducting a scientific project. The thesis should relate directly to topics that are discussed within the respective program of study.

Practical Training

The practical training takes place during the 6^th semester and requires the engagement of the students with a Pharmaceutical company and other related companies. During this practical training, the students are trained in developing a scientific approach toward the promotion of pharmaceutical products and is supervised thoroughly by a member of the academic staff from KES college. The practical training takes place in close collaboration with and guidance by an academic member of staff who teaches on the program of study and has been appointed as supervisor of a student.