Business Management

Concentration in Marketing Management

4 years/240 ECTS, Bachelor, Plus an Optional Foundation Year

• To give students a comprehensive overview of business and related issues.
• To educate and teach students on the various core issues of the General Business Division.
• Allow students to choose one of the three concentrations in business issues and provide them with the best comprehensive training.
• To prepare competent and well-informed professionals in the general business field.
• To complement the theoretical learning with practical training in all the required skills so as to create skills that can be easily seen.
• To provide students with the social, political and historical environment in which business administration operates in Cyprus and the European Union.
• To complement training around businesses with a solid education on relevant issues.

* P. P. W: Periods per week. Duration: 55 minutes

Introduction to Statistics

Introduce participants to the basics of statistics and its applications and uses. Topics include the proper display and description of data as well as an understanding of the normal curve, regression, confidence intervals and hypothesis testing.

Academic English Reading, Writing and Communication

Train students in the fundamentals of correct academic language and in English, using an ESL (English as a Second Language) approach. To develop reading, writing and speaking abilities for proper English communication.

Introduction to Computers

Introduce basic computer operations, skills and applications. There is an appreciation of the uses of the internet and the World Wide Web, a differentiation among the various types of computer software and a description of the categories of computers and their uses.

Introduction to Economics

Introduce economics, principles, theory and fundamentals. Topics include an introduction to the main principles of microeconomics and macroeconomics as well as an identification of the market structures in specific economic systems, including the concepts of perfect and imperfect competition.

Principles of Management

Introduce students to basic business principles and concepts. There will be a particular focus on two major schools of management: the classical (traditional) theories and the modern (contemporary) theories of management.

Introduction to Sociology & Psychology

Introduce the basic concepts of Sociology and Psychology and tie them into an introductory framework of social science. There is an overview of the research methods and the human actions and behaviours related to each one of these two disciplines.

Introduction to Organisations Theory & Structure

Introduce Organization Theory through defining and explaining organizations within the broader framework of Sociology and Psychology and the role that humans have within them.

Principles of Accounting

This is an introductory accounting course. It imparts accounting information from the perspective of the external users (i.e. investors and creditors), study of accepted accounting principles, recording of accounting entries for business transactions, accounting cycle, profit measurement, adjusting entries, merchandise accounting, owner’s equity reports and the preparation of financial statements.

External Business Environment

Introduce and instruct students in the external environment in which a business operates. The external environment is composed of all the elements that have an impact in any aspect of an organization in any industry; models such as SWOT and PESTEL will be closely examined.

Business English Writing Skills

Further develop writing, speaking, listening, and nonverbal communication skills based on the ESL used through the related course in the first semester.

Introduction to Marketing

Introduce students to the science of Marketing and its applications in business and organisations. There will be an analysis of the activities, institutions and offerings related to the process of marketing and the value that can be created as part of this process for the organizations, the customers and the society at large.

Organisational Behaviour

Diagnose and analyse business organisational micro and macro environments and the impact that individuals, groups of people and structures have on overall organizational success.

Customer Relationship Management

The objective of the course is to serve as a comprehensive learning experience for advanced business undergraduates to coach them in Customer Relationship Management (CRM), its importance and its approaches.

IT Web Page Design

Train students in the use of basic computer applications’ software such as Word Processing and Spreadsheets.

Human Resource Management

Introduce the basic principles of human resource management in organizations and the processes that can have a potential negative or positive impact in the overall productivity of employees, working both as individuals and in groups.

Business Law & Ethics

Introduce students to the required fundamentals, principles and operations of business law and ethics. These will be approached in such a way in order to show and elevate their importance in the decision making processes of an organization.

Consumer Behaviour

Introduce students to consumer behaviour and its various aspects, uses and applications and the impact it has on the various marketing activities of an organization. Psychological, social and cultural concepts are examined within the process of marketing decision making.

Business Strategy and Policy

Help students analyse, evaluate and synthesize critical aspects of business strategy into a form that can be implemented and managed. An overview of the guidelines, rules and procedures that are established in order to provide support to the stated strategic objectives of an organization, will also be provided through this course.

Organisational Psychology

Train students in the fundamentals of organizational psychology. To teach participants how to do people and job and performance assessment

Financial Accounting

Develop the students' understanding of accountant contribution to decision making for investors, creditors, government regulators and managers

Introduction to Data Analysis with Spreadsheets

Introduce the environment in which systems operate, analyse them and explain their technical and conceptual structure.

E-Commerce

The goal of this course is to provide the students with an understanding of the relationships between communications, computers and economics. The course further aims to develop the students' understanding and abilities in e-commerce and its practical applications.

Small Business Management

Explain and analyse the application of business principles and techniques to small family business management and administration. There will be a focus on the role and importance of the entrepreneur as the person who, as the owner and/or manager of an organization, attempts to make profit through the introduction of new ways of production and the development of new products.

Strategic and Global Marketing

Introduce and develop analytical skills on market-driven organizational strategies. Global marketing is treated as the process which conveys a final product / service on worldwide basis while strategic marketing involves the dissemination of the final product / service by taking into consideration global, multi-national and international elements.

Statistical Analysis & Interpretation

Introduce and train students in software based statistical data entry and analysis. This course is useful for individuals coming from different fields and positions, such as economists, managers, consultants. The role that research can have on the interpretation of statistical data will also be examined.

The European Community: Formation & Structure

Introduce students to the European Community and its society, economics and institutions. There will be a close-up on its formation after the Second World War and its structural development thereafter, with special attention given on the (European Commission) EC, as perhaps its most important governing body.

Operations & Project Management

Teach and train students in the theory and practice of operations and project management, through reviewing and clarifying concepts of operations strategy, competitive advantage, designing operations, managing operations and quantitative theories / practices.

Corporate Social Responsibility & Sustainable Development

Teach, train and sensitize students to the theory and the reality of corporate social responsibilities especially the ones associated with the beginning of the new millennium and thereafter. Furthermore, this course aims to help students understand the role of business in the context of the wider society and future challenges, such as sustainable development.

Final Project Write-up & Presentation

The final project of this programme comprises building a business plan for a chosen venture or business project of the student's choice. Students learn the basics on how to collect data and how to analyze data by means of a statistical software package, learn how to do advanced data analysis and finally, learn how to integrate data and findings into a coherent business.

Practical Training

This course guide outlines how students will apply their academic learning in a contemporary workplace situation, integrating work and learning. Starting a career in business management requires many skills – attention to detail, organisation, time management, computer proficiency and much more. This Practical Training course prepares students for the challenges of a business management career, while also equipping them with the flexibility necessary to work in a variety of different industries and to handle different situations at any given time. The Practical Training course promotes the transfer of new methods and emerging techniques to a broad number of areas.

Concentration in Marketing Management

Marketing Management

The main objective of this course is to analyse customers, competitors, collaborators, context, and the strengths and weaknesses of a company. Furthermore students will examine different effective marketing strategies to achieve organisational objectives and the design of strategic implementation programs to maximize the chance of organizational success.

Advertising and Promotion

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion.

Sales and Business Development

The objective of course is to familiarize students with the theory behind successful sale and with the principles and practices involved in ensuring sales and customer retention.

Product and Brand Management

The main focus is on the role of brands and the process of product branding as a tool for market penetration and positioning. The course is practical and is focused on developing student ability as a manager and decision maker.

New Product Development and Marketing

The objective of course is to familiarize students with the principles and practices in the development, design, marketing and introduction of new products and services.

Managerial Accounting

Introduce students to the theory, practice and analysis of managerial accounting, recognizing it as a process where management reports and accounts are prepared in order to provide valuable financial and statistical information.

Digital Marketing and Social Media

Help students to reconsider marketing in the evolving digital age, understand its strategies and learn to develop and implement them. There will be an examination of the main similarities and differences between digital marketing and social media, mainly in that digital marketing is about building awareness and promoting a product and/or brand while social media relates to the platforms that bring people together for the exchange of any kind of information.

Marketing Research

The main focus on the design, planning, implementation and evaluation of marketing research. The course will use STATS 2 free software to train some of the basic parameters of sampling and segmentation.

General Electives

Eco-Tourism

The course aims to critically analyse environmental, social and economic costs and benefits of ecotourism, including related laws and policies, community involvement, and future trends. By the end of the course, students are expected to understand these concepts and be able to appreciate their relevance to specific tourism situations.

Cyprus Society, History & Culture

Introduce Students to Cyprus, its culture, history and position in the East Mediterranean. There will be a discussion and description on how these elements have shaped the island’s geo-political and financial position over the last years.

Introduction to Philosophy

Introduce students to the main concepts of philosophy in general and western philosophy in particular. Topics that will be closely examined include: the nature and truth of knowledge, the existence of God and the determination of what is or should be considered a rightful or wrongful act and behaviour.

Geography & Anthropology of Tourism

Introduce the geographical and anthropological driving forces of tourism and travel and explain their importance, roles and affects. There will be a focus on the anthropological elements that have changed and expanded radically especially over the last years while the power relationships within tourism establishments will also be given important attention.

Coordinator of the Programme: Marina Konstantinou

Office: 5 Kallipolis Avenue, 1055 Nicosia

Tel.: 00357 22875737, Email: This email address is being protected from spambots. You need JavaScript enabled to view it.